Are
you struggling to attract new website visitors, get your phone to ring, or get
more foot traffic through your doors?
When
you go to Google and other search engines and type in some keywords, the first
results that appear at the very top – and along the right side - of the search
results are paid ads.
So
how do those ads get there and how does Google decide which ones you should see
first?
That’s
what Paid Search Management (pay-per-click or “PPC”) is all about.
Companies
just like yours bid on keywords that are the most relevant to their specific
products and services. These keywords allow those businesses to get their
advertisements in front of precise, targeted consumers who are actively
searching for the types of goods and services they offer.
What is Paid Search / PPC?
Pay-per-Click
advertising is a method used to drive direct traffic to websites. The ads are
highly-targeted based on keywords, location, and other specifications; and
companies pay only when internet users click on their ads.
It’s
a faster alternative to better search engine exposure as opposed to relying on
your own website to rank highly organically.
Google
AdWords is one of the most popular online advertising networks, but there are
many others.
Why Paid Search / PPC?
89%
of consumers use search engines for purchase decisions; this is huge.
Paid
search management is one of the most cost-effective types of online marketing
because it only targets those customers who already are raising their hands to
indicate they are ready to buy. That’s not something a TV commercial, newspaper
ad, or any other type of marketing can do.
Why
does PPC make sense for any business ready to gain more online exposure?
- It’s affordable and controllable;
you only pay when your ads are clicked
- You can set a budget that’s
tailored to your needs and goals
- You instantly get top ad
placement giving you instant gratification and results
With
a well-executed PPC campaign, you can expect:
- Highly-targeted prospects
- More search engine exposure
- Higher conversion rates
- More website traffic
What We Do
If
you’re not careful, PPC campaigns can drain your budget – especially if they’re
not executed properly.
On
the flip side, when done correctly, the payoff can be significant due to the
fact that PPC will bring in direct, qualified leads for your business.
We
specialize in developing, launching and optimizing PPC marketing campaigns for small
and large businesses.
Our
team of knowledgeable, experienced PPC experts will work within your budget to
produce measurable results that are based on key metrics; our goal is to ensure
you get the absolute maximum return from your investment.
Our
services include:
- Keyword Research
- Paid Search Marketing
- Landing Page Design & Optimization
- Facebook Paid Advertising
- Google, Yahoo, Bing PPC
Advertising
Ready to Get Started?
The
internet is an extremely busy place; and sometimes, you have to go that extra
mile to put your business in front of local consumers and break through the noise.
If
you’re ready to have high-performing, high-yielding paid search management
campaigns that exceed your expectations, we’re ready to over-deliver.